Why a web site?
Visibility
Would you give up your yellow page listing?
Of course not! How would new customers find you without driving by your store, if you have one, and how would existing customers find you if they have questions or problems? As the world gets connected to the Internet more people are turning to the web instead of their yellow pages, these people are not a demographic you want to ignore. Internet users are generally people who are employed, intelligent and have disposable income. However, unlike to yellow pages this ad is not updated once a year, it can be updated as often as you need.
Ease of use
With a web site most of the customers general questions can be answered 24hours a day, and you or your employees don't even have be there to take the calls. Why be limited to the information you can fit on the 30 second out going message on your answering machine, a web page can give them all that and a whole lot more.
Service your customers
Use your site to offer information of interest to your customers along with your sales pitch. Let your customers know what products you carry, what's new and what is in stock.
Information about the use and care of your products, as well as frequently asked questions, can be available to your customers 24 hours a day.
Help your customers get the most out of your product or service, after all that is what we are in business for isn't it? And that is what brings repeat customers and referrals. Include information about your industry, your local area or anything that will allow people to use your site as a reference tool. Every time they view the site they see your name and your sales pitch. After all the more they see your name the more likely they are to buy from you instead of your competition.
E-Commerce
So the good will you have created, the convenience you have offered your customers, and the inexpensive advertising you have realized with your new web site are not enough?
You want cold hard cash?
Well AustinWebWorks.com can offer you that as well!
With multiple shopping carts and online ordering systems available, including asynchronous and real time credit card solutions, AustinWebWorks.com is your one stop E-commerce shop.
You too can be reaping the benefits of the World Wide Web, to sell locally, nationally, and even internationally, expanding your market and boosting your sales
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The formula for a good web site
Simplicity
A well made simple page will leave viewers not with the impression they have just used a simple site, but that they have seen a solid, attractive, professional and useful site. How often have you left a site wishing the information was more complete or easier to navigate? How often have you noticed animations and fancy java helped you navigate a site or find the information you were looking for faster and easier? Usually flashy "eye candy" only serves to confuse and distract the viewer from your message.
Speed
In order for your web site to compliment your business it must load quickly, have clean lines, be compatible with all browsers and be easy enough to navigate to ensure that everyone is able to find what they are looking for. All the bells and whistles, Java, Java script, dhtml and animation just to name a few, serve to slow your sites loading time and may even slow older computers once they are loaded and send less patient viewers running for the hills. Bells and whistles have their place and are very useful tools when used properly and very sparingly on commercial sites.
Compatibility
With so many Browsers (Netscape 3&4, Internet Explorer 3,4&5 and AOL, and Opera just to name a few) and the computer platforms (Windows, MacOS, and Unix in all of their current incarnations) making a site that not only works, but is attractive and robust in each environment is a tricky proposition. And that is only made more difficult when you add more bells and whistles. The last thing you want is to have portions of your site that don't work for some visitors or even worse crash their browser or computers. This leaves a lasting impression on anyone who visits your site, and not a positive one. And if they cannot retrieve the information they are looking for or complete the purchase they want to make, the site has failed and you have lost a customer.
High-Tech
For some businesses a high-tech approach utilizing Java, Java Scripts, DHTML and animations is not only recommended but mandatory. If that is what you need visit our cool stuff page for a sample of what AustinWebWorks.com can do for you. We offer every thing from canned generic applications for a fast inexpensive boost to your web site as well as custom applications and animations made to fit you specific needs.
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